Effective Date: June 7, 2025
Last Updated: June 7, 2025

This Privacy Policy describes how Oralux Essentials (“we”, “our”, or “us”) collects, uses, and shares your personal information when you visit or make a purchase from oraluxessentials.com (the “Site”) or otherwise interact with us in connection with our services (collectively, the “Services”).

Please read this Privacy Policy carefully. By using or accessing our Services, you agree to the practices outlined below. If you do not agree, please do not use the Services.


1. Who We Are

Oralux Essentials is a Canadian-based oral care brand launching July 2025, offering peroxide-free teeth whitening solutions. This is our first collection of customer data, and we’re committed to protecting your privacy from the start.


2. What Information We Collect

We may collect the following personal information from you:

A. Information you provide directly:
• Name
• Email address
• Phone number
• Shipping and billing address
• Payment and order information
• Customer service messages or feedback

B. Information collected automatically:
When you visit our Site, we may automatically collect certain data using cookies and similar technologies, including:
• Device type and browser
• IP address
• Pages visited and time spent
• Shopping activity and preferences

C. Information from third parties:
We may receive limited data from:
• Shopify (our store platform)
• Payment processors (for order and fraud verification)
• Marketing or advertising partners


3. How We Use Your Information

We use your information to:
• Process and fulfill orders
• Communicate with you about purchases, returns, or support
• Improve our Site and Services
• Show relevant ads and offers (if opted in)
• Prevent fraud and ensure account security


4. Sharing Your Information

We may share your personal information with:
• Shopify, our e-commerce platform
• Payment processors to complete your transactions
• Delivery partners to ship your orders
• Marketing tools (if you opt into our newsletter or email campaigns)
• Government authorities, where legally required

We do not sell your personal data and never will without your explicit consent.


5. Your Choices & Rights

You have the right to:
• Access or correct your data
• Opt out of promotional emails at any time
• Request deletion of your personal information
• Disable cookies via your browser settings

To make a request, contact us at: info@oraluxessentials.com


6. Cookies & Tracking

We use cookies to enhance your browsing experience and gather insights on how users interact with our Site. You can manage or disable cookies through your browser settings. Blocking cookies may affect site functionality.


7. User-Generated Content

If you submit reviews or content on our site or social media pages, please note that this content may be public. Avoid including sensitive personal information in public comments.


8. Children’s Privacy

Our products and services are not intended for use by children under 16. We do not knowingly collect data from minors.


9. Data Retention & Security

We retain your data only as long as necessary for the purposes listed above. We use secure encryption and best practices to protect your information, though no system is 100% secure.


10. Changes to This Policy

We may update this Privacy Policy as we grow. When we do, we’ll post the revised version here with an updated date.


11. Contact Us

If you have questions or want to make a data request, please contact:
📧 info@oraluxessentials.com
📍 9 Spadina Avenue Toronto, M5V 3V5

So Oralux Essentials is incorporated and owned by 2025 Whitolux Essentials Inc.